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11/15/2009 1:26 AM |
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Google came to Syracuse’s campus to recruit new graduates when I was a
senior. I attended the information session and learned which jobs I
could qualify for. I created a fancy cover letter and resume, crossed
my fingers and e-mailed them my documents. One week later I had an
email in my inbox from Google.
Google
wanted to interview me! Forbes’ #1 company to work for was interested
in speaking with me about an Associate Product Marketing Manager
position in Mountain View, California. I called everyone I could think
of, ecstatic and day-dreaming that my job hunt might end quickly and
painlessly with me surfing during lunch breaks at the Googleplex.
Everyone says your GPA doesn’t matter when you’re finding a
job—those people obviously never applied to Google. My 3.6 suddenly
seemed inferior. Google also wanted to know if I had received any job
offers. They wanted to know who was recruiting me and how far along I
was in my job search. Talk about salt on an open wound to a college
senior. Sad and dejected, I ticked off the “No” [no one wants me] and
“Yes” [I’m still unemployed] boxes. I should have realized then that
this was shaping up to be a grueling interview process, but I was too
excited to pay much notice.
To prepare for my two back-to-back
conference calls, I googled Google and learned their history, products,
current news, founders, locations, business models, competitors,
AdWords, investors and mottos. My heart had never been in anything
more and I was prepared for any curve ball they could throw. I
practiced interviewing with friends and felt confident when my cell
rang at 4:00pm sharp.
A young man was on the other line
sounding just as nervous as I felt. The first five minutes of the
allotted 30 were small talk. We went over my resume, previous
internships and my career goals. My interviewer, Oliver, nervously
cleared his throat between awkward silences during which he recorded my
responses. I was on top of my game.
About ten minutes in, Oliver turned the tables. “I’m going to ask
you a few questions that may sound strange,” he premised. I paused.
Is there really any good response to a comment like that? He seemed to
read my mind because he elaborated: “These questions are meant to test
your analytical thinking.” Oh no. He was about to ask me the famous,
ridiculously impossible Google questions I had been reading about
online.
If you’ve never interviewed with the Internet giant, you may have
never heard the types of questions they ask their interviewees. The
searches I had done warned me that Google might inquire how much I’d
pay someone to wash all of the windows in Seattle or what I’d do if I
was shrunk to the size of a nickel and placed in a blender with
churning blades.
“I want you to estimate,” Oliver began, “how much money you think
Google makes daily from Gmail ads.” Oh. My. GOSH. Was he serious?
The answer depended on so many different factors, none of which I had
any clue how to guesstimate.
“Um, you mean a hard number?
Maybe…$70,000?” Oliver’s hearty laugh told me my response was
foolish. “Wait, can you just totally ignore that response? Scratch it
out of your notes and pretend I never said that?”
“Don’t
worry,” he mused, “I already did. You don’t have to give me an exact
number, just tell me how you would figure out the answer.”
“Ok,”
I began and I regurgitated everything I had learned about AdWords.
“Google places four ads per e-mail opened in Gmail. Advertisers get to
pick their click-through rates, which can be as little as $0.05, and
they can set a maximum daily charge, which can be $5. The amount of
money Google would make in a day would depend on the number of Gmail
users, the number of e-mails those users receive and open per day, the
number of advertisements they click on, and the rates the advertisers
are charged.”
This answer wasn’t good enough. Now I was
asked for an exact amount of revenue. “Say each G-mail user opens
seven new e-mails a day. They would see 28 ads. If they click on ¼ of
those ads, then only seven ads are clicked. If all advertisers are
charged $0.05 per clicked ad, then the amount of revenue would be
whatever $0.05 x 7 ads x the number of G-mail users is. Does that make
any sense at all?”
“Kind of.” Oliver sounded confused. “You lost me at the ‘only clicking on ¼ of the ads’ comment. Let’s move on.”
The
interview ended shortly afterward. Oliver politely indicated that HR
would contact me again in a few weeks and he wished me good luck. My
confidence was slightly bruised but I felt that, overall, I handled the
interview well enough. I was left with 15 minutes to prepare for my
next phone call, all of which I used to regain composure and review
what I could have done better.
I thought Oliver was
intimidating; the woman I spoke with next put him to shame. I gathered
from Anna’s cold greeting that she did not have much time for me. We
got right down to business. “Name a piece of technology you’ve read
about recently.”
“Ok, today I was reading about Nike and
Apple working together to make a shoe with a chip in it that helps you
run in time with your music.”
“Now tell me your own creative execution for an ad for that product.”
My
mind swirled as I pulled some crazy concoction out of my ass. “Well,
Nike is known for having inspirational ads with little copy. I guess I
would have a person running in Nike shoes, listening to their I-Pod,
looking exhausted. The music would then pick up and each stride would
coincide with the beat. The runner would get a second wind, reach
their goal, and the “Just Do It” line would appear on the screen above
an I-pod with a Nike swoosh background.”
She laughed a little
before continuing which I took as an encouraging sign. “Now I’m going
to ask you math problems.” Math?! I hadn’t taken a math course since
freshman year of college. I was in trouble.
“Say an advertiser
makes $0.10 every time someone clicks on their ad. Only 20% of people
who visit the site click on their ad. How many people need to visit
the site for the advertiser to make $20?” I froze. The problem
sounded easy but I didn’t want to cause an awkward silence trying to
solve it.
“Um…well, ok. So, 20 out of 100 people click on
the ad. Every ten clicks make one dollar…and you need 20 of them…”
That’s as far as I got before I resorted to guessing answers, none of
which were right. I was panicking and I couldn’t do a thing about it.
My nerves were taking over. Anna could sense this and began to give me
hints. None of them helped my frazzled brain.
After five
painful minutes the annoyed interviewer gave me the answer. “100
people make two dollars, and two times ten is twenty. The answer is 100
people times 10 which is 1,000 people.” She made it sound so easy; I
felt like a moron. As if she enjoyed my misery, she immediately fired
off another math problem.
“Estimate the number of students
who are college seniors, attend four-year schools, and graduate with a
job in the United States every year.” This time I remained poised.
“There
are about 300 million people in the nation” I began. “Let’s say 10
million of those are college students at four year schools. Only ¼ of
those 10 million are seniors, so that would be roughly 2-3 million. If
half of those students graduate with jobs, you’re looking at about 1.5
million kids.”
“Would you say that number seems high, low, or just about right?”
“I
would say it sounds low, but maybe that’s because I’m going through the
job-search process and I’m wishing the number was higher.”
I
didn’t even get a sympathetic laugh. “That’s all. Good luck with your
job search.” The phone clicked-- I was stunned. The abrupt sign-off
was a clear indication that I wouldn’t be considered for round 2.
Interviewing can be demoralizing, and that’s just how I felt as I sat
with my cell in my hand, vowing to switch to Yahoo for life.